Hey, I’m Jo — the founder, designer, and maker behind Fold and Hide Supply.

I started this brand with a simple idea: to create gear that feels just as good out on the trail as it does around a backyard BBQ with friends.

Every piece I make - from the Explorer Mats to our everyday tees - is designed with connection in mind. Connection to the outdoors, to the people we share it with, and to the little moments that make life feel full.

Most of what you see here is made or printed by hand in my Herefordshire workshop. It’s not about chasing trends - it’s about crafting goods that last, that feel good to use, and that fit right into both your adventures and your downtime.

If you love getting outside, sharing good food, and finding comfort in the simple things, I think you’ll feel right at home here.