Fold and Hide Supply was founded in 2023 by Jo Murphy, a graphic designer and leatherworker with a passion for the outdoors and a desire for a deeper connection with nature. For Jo, it’s all about embracing the wild and creating lasting memories through meaningful experiences.

Nestled in the heart of Herefordshire, with the River Wye flowing nearby and surrounded by stunning landscapes, Jo launched Fold and Hide Supply to help others escape the daily grind and immerse themselves in the natural world. Whether it’s tackling local trails, exploring on two wheels, or catching waves along the South Wales coastline, Fold and Hide offers ethically sourced outdoor clothing and handcrafted accessories that have adventure at their core.

Each product is crafted in small batches, ensuring top-quality and sustainability. But for Jo, Fold and Hide Supply goes beyond just products - it’s about building a community of like-minded adventurers who share her love for exploration and a life lived to the fullest.